Luis Santamaria

Small Business Owner, Public Speaker, and Director in Panamá

Luis Santamaria

Small Business Owner, Public Speaker, and Director in Panamá

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Luis Santamaria is a panamanian, founder of PANASALUD, the first Medical Communications startup in the country, leading the Medical Communications platform business in Republic of Panama since march 15th, 2001. The creation of PANASALUD was one of the most disruptive events in the Medical market of the country, by introducing new media, technology, upgrading the systems in more than 500 individual medical practices and organizing the market in the first Medical Directory of Central America under the brand "Salud Panama" (Health Panama), in the website, which still today leads the panamanian market as main source of information about medical providers and services, and is also published on a printed magazine and in Television for the whole country.

As a pioneer on the Medical Communications field in Panama, Luis has been sellected many times by public and private entities in Latin America, The United States and Europe to cover news, events and information on Health, Science and Innovation.

In 2012 Luis founded the first initiative to promote the panamanian medical services to patients from other regions, under the brand Trough this new project, a comprehensive portrait of the countrie´s medical capabilities and history is presented to the international medical travelers as an option for care and treatment of their health problems.

Today Luis Santamaría leads PANASALUD as General Director. His most ambitious (and successful) project is the PANASALUD Congress, focused on Business, Marketing, Technology and Medical Tourism, with the support of over 200 companies in the country and many others from the LATAM region.

Luis Santamaria is married to Lorena Martinez, another prominent panamanian entrepreneur and Public Figure as host in the show for Television and Internet, and is father of Lila and Vicente Santamaria.

Luis lives and works in Panama City, and any other part of the world where a panamanian help would be needed.

CEO y Presidente de Panasalud, S.A. Director General de para Internet, Impreso y Televisión. Consultor y Asesor de Negocios creativos y disruptivos en el sector salud privado en la República de Panamá y la Región LATAM.

For more information on Luis Santamaria, visit or

Para contactar utilice el enlace de LinkedIn en este perfil, o llame al 507-263-5287.

  • Work
    • Panasalud, S.A.
  • Education
    • Universidad de Panamá